Commerce · Product strategy, UX/UI, full-stack development, migration and production deployment
Avangard Parts - Automotive Parts Store
A completed automotive e-commerce platform with a bilingual catalogue, fast product discovery and custom administration.
Overview
Avangard Parts is a completed end-to-end automotive e-commerce platform. All Digital designed and built the bilingual storefront, product and category model, search and filtering, custom administration, media infrastructure and production operations tooling.
Business context
Automotive parts is a category where buyers arrive knowing something precise - a part number, a vehicle, a symptom - and where most storefronts answer with a dense table borrowed from a supplier feed. Competing on price alone is a losing position for a store that is not the largest distributor in the market, so the brand and the buying experience have to do the work instead.
The challenge
Two requirements pulled in opposite directions. The storefront had to feel premium and distinctive enough to be remembered, while still surfacing the technical depth - specifications, compatibility, variants - that parts buyers refuse to purchase without. Most attempts at the first requirement bury the second, and most attempts at the second look like a spreadsheet.
UX and interface
The interface uses a strong typographic hierarchy against dark surfaces, with the red and orange accents used sparingly enough that they still register. Product cards are designed to carry the identifying information a parts buyer scans for before the image, rather than after it. Category pages present filters as a persistent, legible control set instead of a collapsed drawer, because narrowing is the main activity on those pages rather than an occasional one.
Development
The platform is built with Next.js, React and TypeScript. Server-rendered pages, typed product operations and a Prisma data layer connect the storefront and administration, while dedicated scripts handle import, verification, repair and media migration around the production deployment.
Architecture and integrations
The relational product model separates core data, BG/EN translations, variants, categories and images. Product media runs through a custom pipeline to object storage with separate display and thumbnail formats, while administrative operations preserve draft, published and archived product states.
Performance and search
Product and category pages provide server-rendered content, localised BG/EN URLs and metadata, canonical rules, a sitemap and structured Product data. The same product model powers visible content and markup, avoiding a separate SEO copy that can drift from the storefront.
What was delivered
A completed custom e-commerce platform delivered and running in production: a responsive bilingual storefront, large structured catalogue, search and filtering, custom product administration, migrated data and media, and operations tooling. We do not publish unverified traffic, conversion or sales figures.
Scope
- Custom e-commerce architecture and bilingual BG/EN storefront
- Structured catalogue with product and category pages
- Search, filtering and fast product discovery
- Custom administration for creating, editing, publishing and archiving products
- Product image upload, replacement, deletion and ordering
- Large-scale product and media migration, production deployment and operations tooling
Strategy and key decisions
Treat the catalogue as a structured system
Products, translations, categories, technical attributes, variants and media are modelled separately. This keeps a large catalogue manageable and lets the same product data power the storefront, search, filtering and SEO consistently.
Discovery before browsing
The category architecture, search and filters follow how people look for automotive parts. Buyers can narrow a large catalogue and reach a relevant product without turning the interface into a dense spreadsheet.
Administration for daily operations
The custom administration covers the complete product lifecycle: creation and editing, publishing and archiving, plus image upload, replacement, deletion and ordering. Catalogue operations do not depend on manual code changes.
Migration with a verifiable process
Product and media data was transferred with dedicated import, verification and repair tooling. A separate media pipeline processes and delivers product imagery, while operational checks keep catalogue records and media in sync.
This write-up describes work delivered and capabilities built. It does not report traffic, conversion or revenue figures, because we do not have verified post-launch measurements to publish.
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