About
A small team that designs and builds the whole product
All Digital is a custom web development studio based in Plovdiv, Bulgaria. We design and build websites, online stores and web applications in React and TypeScript, and we do the design and the code ourselves rather than subcontracting either half.
What we actually do
We take a business goal and turn it into a working website or product: discovery and scoping, interface design, front-end and application development, performance work, technical SEO and post-launch support. The work ranges from a single high-intent landing page to a multi-tenant platform with accounts, scheduling and invoicing.
How we work
Small team, direct contact. You talk to the people writing the code, not an account manager relaying messages. Work ships in reviewable increments, so you see real pages in a browser early instead of a big reveal at the end. Scope is agreed in writing before we start, and changes to it are discussed rather than absorbed silently.
Why custom
Template platforms are genuinely fine for simple brochure sites. We build custom because the projects we take on have logic a plugin cannot express - availability rules, approval steps, refund handling, multi-tenant permissions - and because a page that only loads the code it uses is faster than one carrying a theme plus a dozen plugins.
What we do not do
We do not sell paid advertising, social media management or content marketing retainers. We do not promise search rankings, because nobody can. We do not take on projects where the deadline only works if the quality does not matter, and we say so at the first reply rather than three weeks in.
Where we work
We are based in Plovdiv and can meet in person here. Most of the delivery work happens remotely, and we work with clients elsewhere in Bulgaria and internationally on the same terms.
How we make decisions
Say the uncomfortable thing early
If a requirement will not work, or the budget does not match the scope, that goes in the first reply. It is cheaper for everyone than discovering it at handover.
Ship something reviewable
Each stage ends in an artefact you can open and judge - a prototype, a staging URL, a working flow - not a status update.
Own the whole surface
Design, code, performance and indexing signals are one job. Splitting them across vendors is how sites end up beautiful and invisible, or fast and unusable.
Leave it maintainable
Components, naming and structure are chosen so the next person - including you - can extend the site without a rewrite.
What we build with
Chosen because they suit the work, not because they are fashionable.
- React + TypeScript
- The interface layer for every project. Types catch a whole class of bug before it reaches a browser.
- Server-rendered HTML
- Pages are rendered to real HTML at build time, so content is in the source for crawlers and on screen before JavaScript runs.
- Tailwind CSS
- A constrained design system in code, which keeps spacing and type consistent as a site grows.
- Stripe
- Card payments and subscription invoicing where a project needs them, as on Planirent and Bookyra.
- Cloudinary
- Image and video delivery with format and size negotiation, so media does not become the slowest thing on the page.
Want to talk about a project?
Send a short brief and you will get a written, specific reply.